October 7, 2013
West Coast Eagles Logo Evolution

Logo Review: West Coast Eagles

The West Coast Eagles entered the VFL in 1987 without any history, and were the second team (tied with the Brisbane Bears) outside of Victoria to become a part of the competition. Once the league started expanding in 1982, only 2 new teams have won a total of 3 premierships, and one of those is Read More

October 5, 2013
Sydney Swans Logo Evolution

Logo Review: Sydney Swans

Previously known as the South Melbourne Football Club, the Sydney Swans made history by being the first club in the VFL to be based outside of Victoria. Their interstate move opened the door for other states to have top-level teams, which lead to the name change of the competition from the VFL to the AFL. Read More

September 28, 2013
St Kilda Saints Logo Evolution

Logo Review: St Kilda Saints

‘Strength through Loyalty’ – it’s not often a small sentence can say so much. For a club that has only ever won one premiership, it’s a surprise they’ve survived. The strength of club loyalty really doesn’t have any equal to the Saints, who since winning the competition in 1966 have had only 2 Brownlow medallists, Read More

September 25, 2013
Richmond Tigers Logo Evolution

Logo Review: Richmond Tigers

Launched in 2011 on the way upwards, the Richmond Tigers revitalised a logo that lasted (at least in modern terms) for a fairly long time – 16 years. The club was born in 1885 and entered the competition in 1908, originally making a reputation as a particularly gentlemanly and sportsmanlike club. The Tigers name was Read More

Port Adelaide Power Football Club Logo Evolution

Logo Review: Port Adelaide Power

One can’t feel anything but a little bit strange about the Port Adelaide brand story – here is a team famously known by all fans as the Magpies, a proud black and white team with a history of success in the SANFL. This is a club that became successful enough to get an AFL license, Read More