December 4, 2013

Dear Grassroots Clubs: Why Businesses Don’t Sponsor You

A friend of mine once said “Most businesses see a sponsorship not as a partnership but as a donation.” How are you going to ensure all your sponsors end the year saying “There’s no way I wouldn’t sponsor the club again next year!”?

November 4, 2013

AFL Logo Ranking

After reviewing all 18 AFL team logos, I rank them from 1-18!

November 3, 2013

Design Thoughts: The Power of Convention

I’m often inspired by the behaviour and growth of my 17 month old girl. The other day I noticed something new that illustrated to me the power of convention and how even a child as young as 17 months understands it. While my daughter was watching what was going on on the TV, I was Read More

October 15, 2013
Western Bulldogs Logo Evolution

Logo Review: Western Bulldogs

The history of Australian Rules in Victoria is a fascinating read. From the early VFA and VFL days through the two world wars, to the AFL today, each club new and old has weathered its share of challenges. We’ve seen clubs come and go, clubs move and clubs merge. In the case of Fitzroy, we Read More

October 7, 2013
West Coast Eagles Logo Evolution

Logo Review: West Coast Eagles

The West Coast Eagles entered the VFL in 1987 without any history, and were the second team (tied with the Brisbane Bears) outside of Victoria to become a part of the competition. Once the league started expanding in 1982, only 2 new teams have won a total of 3 premierships, and one of those is Read More